We are an all-inclusive house of brands in the indigenous fabric, fashion design and culture content sector. The brand boldly explores culture with the use of Aso-Oke & other culture based fabrics, producing exclusive indigenous & contemporary look styling, image consulting for clients, and advisory for other brands in the culture clothing sector.

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Spotting Fake Fashion Designer Products.

In this new-year, you would not want to spend a fortune buying designer wear at the market only to discover it was a counterfeit when taken home. Unfortunately, that’s the reality where we found our dear universe now.

Fake clothes by mass-market brands are all around us parading themselves as original brands. There have been many cases of victims who fell into this dubious scheme only to fall repeatedly because they lack the skills to detect fake products.

It used to be pretty easy to spot fake products almost immediately, but now some replicas have such a high quality that it’s almost impossible to distinguish them from the originals. So, if you think you know how to detect fake clothes already, you may need to update your skills because these fake producers are always innovating new ways of closing the gap. Here in this article, we have ways to help you spot Counterfeit Clothes

Craftsmanship: The quality of design and materials used on a product speaks volume about it and it’s a sure way to spot a counterfeit. For example, the stitching on an original product will appear cleaner, straight, and closely knitted than its counterfeit. Also, the fastenings such as zippers and pulls on the product should be taken note of. Authentic brands will use a matte finish to their zippers and pulls, while the ones on counterfeit ones tend to be glossy, lightweight and easily peel off after excessive use. When used, the fastenings should feel heavy and zippers should be easy to use. Also, check the button if you’re in doubt. Genuine brand buttons will have the company name engraved, while counterfeits will use a cheap and light plastic that’s unlabeled.

Logo: One of the easiest ways to spot a counterfeit product is the logo and name. Once you sense a deviation in the logo that you are familiar with, that’s a red light. A brand logo is the identity of the product which includes the name of the brand and the logo design. The logo on designer brands should look perfect; there should be no details missing from the company name or logo icon. In many cases, counterfeit products may not even have a logo of their own and will instead try to trick consumers by altering the name and logo of the original brand. For example, a trader displayed some pairs of sneakers with the brand name “Bolo Ralph Lauren,” intending to deceive undiscerning buyers into thinking they were Polo Ralph Lauren sneakers. Take note, many high-end brands will have a metal logo or leather logo, while some will often stamp or engrave their logo onto the product.

Materials Used: One of the easiest ways to spot a counterfeit item is to check the leather or fabric it is made from. When picking up the item, run your hand over the surface and smell it too. If the surface of the item feels smooth and even, and does not smell like leather, then it is likely to be fake. Authentic leather doesn’t have a smooth, glossy or shiny surface, rather it will have a slightly uneven texture. Also, if the product is made of fabric, it should feel weighted and of fine quality. The fabric should not have pulls or rips in it, nor should the color fade or bleed.

Packaging: Brands understand the essence of good packaging that is why they spend millions on it to ensure that their product is safe and secure, whereas counterfeit producers are not intentional about this because they always look for ways to cut cost. The packaging of authentic items should be of sturdy material and the item should fit perfectly inside the casing.

Prices: Another way to spot a counterfeit item is the price tag placed on it. If a price on a designer item is outrageously too good to be true, then it is very likely to be a fake product. When a product offers nearly 80% off the original price, you should take heed; most designer brands will not heavily discount their products. Also look at price tags; does the tag have the brand logo printed on it? Does the price tag look too generic? If so, then the product is most likely counterfeit.

Don’t forget to follow our brands on Instagram @ceomaniaalasooke @ponle_clothings @obabycao stay up to date with our products and styling conversations.


Photo Credit: Google.

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