We are an all-inclusive house of brands in the indigenous fabric, fashion design and culture content sector. The brand boldly explores culture with the use of Aso-Oke & other culture based fabrics, producing exclusive indigenous & contemporary look styling, image consulting for clients, and advisory for other brands in the culture clothing sector.

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Owanbe Community

Many cultures of the world associate the color black with different things, among which mourning, magic, evil, elegance, and death are the most common symbols associated with this color universally.

The Japanese associate black with mystery, supernatural, invisibility and death. In the western culture, the color brings to mind darkness and evil. The Indians associate the color with evil, rebellion, and death, while Latin/South Americans see Black as a symbol of masculinity, and mourning. Many African cultures use the color as a symbol of maturity, masculinity, power, death, evil and mourning.

In the same vein, many religions around the world believe that the world was formed out of darkness which is synonymous to color black. The Christian theology also refers to the Devil as the “prince of darkness” and portrays him as a being with a black color.

Never has there been a time in history of any culture whereby the color was associated with joy, happiness and anything related to celebration like naming ceremony, birthday, and weddings. The nearest to this is the Egyptian culture that associate black with life due to the rich, black soil that flooded the Nile.

However, the narrative is gradually changing across the globe now as the color is beginning to find its feet on the other side of what it used to be known for. The color which used to be known as color of mourning and death has now become the color of life and celebration as it is now being used as choice of color for host and guest aso-ebi at countless glamorous events.

Many couples have not just adopted color black as their choice for aso-ebi, but have raised the bar of incorporating the color into celebration arena by choosing the color for their wedding gowns and outfits for pre-wedding pictures.

Truly, perspective matters to everything in life. It is the perspective with which people view a thing that defines such a thing, because describing the color black on couples for their weddings as aesthetically magnificent is just a litotes. Why then has the color been relegated to mourning, death and everything associated with evil remains a bugging question to many curious minds.

Meanwhile, we cannot overemphasize the influence of some personalities and institutions in deconstructing the narrative of color black and how their creativities have helped the color to find its way into the world of glamorous occasions like wedding.

Recently @tiannahsplacempire and her better half, hosted guest to a glamorous all-black themed wedding #theartistandhismuse2021. Also, the Nigerian film industry-Nollywood as an institution has also contributed immensely in showcasing the color as a symbol of royalty, power, influence and courage. This could be seen in the costume of the character- Eniola Salami (#KingofBoys) played by Sola Sobowale wearing black while receiving congratulatory messages from friends and associate shortly after her victory at the polls.

Do you think the new vibe of rocking color black at glamorous celebrations like weddings is a slap on existing cultures and traditions of the world? Let’s hear from you in the comment section below.

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Photo Credit: Mofebamuyiwa

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